To feel part of something that really matters is intrinsically human. No pledge of aid can make poverty in Africa instant history, but garnering the will to help Africa is a crucial first step.

Where does Africa's tragedy begin—colonialism? The post-colonialism era has not fared much better—as dictators, ethnic cleansing and mass exploitation have ruled the day.

Since there’s no generic solution for Africa , every step forward requires a deep understanding of local conditions. Our plan is not to throw money at despair, but to commit our aid to basic services like education.

African artists and Africa in general need access to fair global markets—truly the inspiration of our foundation.